Color

#343ead

#343ead
hex#343ead
rgbrgb(52, 62, 173)
hslhsl(235, 54%, 44%)
oklchoklch(0.429 0.175 272.6)
Closest name: Denim (#2243b6)Relative luminance 0.0719

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ada334

#347aad · #6634ad

#ad343e · #3ead34

Split-complementary

Open in tool →

#ad6634 · #7aad34

#ad347a · #ada334 · #34ad66

Contrast

#343ead as textRatioAAAA largeAAAFix
Aaon white
8.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #626bd0 as the text (4.53:1)
  • AAA: use #8990dc as the text (7.09:1)
  • AA: or shift the background to #bdbdbd (4.58:1)
  • AAA: or shift the background to #e8e8e8 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #343ead as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#343ead reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #343ead
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #343ead and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/343ead-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md