Color

#323ea4

#323ea4
hex#323ea4
rgbrgb(50, 62, 164)
hslhsl(234, 53%, 42%)
oklchoklch(0.42 0.163 272.1)
Closest name: Bluebell (#333399)Relative luminance 0.068

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a49932

#3276a4 · #6032a4

#a4323e · #3ea432

Split-complementary

Open in tool →

#a46032 · #76a432

#a43276 · #a49932 · #32a460

Contrast

#323ea4 as textRatioAAAA largeAAAFix
Aaon white
8.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #636ecf as the text (4.66:1)
  • AAA: use #8a92db as the text (7.22:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323ea4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323ea4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323ea4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323ea4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323ea4-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md