Color

#313daa

#313daa
hex#313daa
rgbrgb(49, 61, 170)
hslhsl(234, 55%, 43%)
oklchoklch(0.423 0.173 271.8)
Closest name: Denim (#2243b6)Relative luminance 0.0689

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aa9e31

#317aaa · #6231aa

#aa313d · #3daa31

Split-complementary

Open in tool →

#aa6231 · #7aaa31

#aa317a · #aa9e31 · #31aa62

Contrast

#313daa as textRatioAAAA largeAAAFix
Aaon white
8.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #616cd1 as the text (4.57:1)
  • AAA: use #8891dd as the text (7.14:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #313daa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#313daa reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #313daa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #313daa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/313daa-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md