Color

#307cb5

#307cb5
hex#307cb5
rgbrgb(48, 124, 181)
hslhsl(206, 58%, 45%)
oklchoklch(0.566 0.115 244.8)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1838

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b56a30

#30b5ac · #3039b5

#b5307c · #7cb530

Split-complementary

Open in tool →

#b53039 · #b5ac30

#ac30b5 · #b56a30 · #39b530

Contrast

#307cb5 as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #2f79b1 as the text (4.68:1)
  • AAA: use #235b85 as the text (7.22:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #569cd2 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #307cb5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#307cb5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #307cb5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #307cb5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/307cb5-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md