Named color

Haddock’s Sweater

#277aba
hex#277aba
rgbrgb(39, 122, 186)
hslhsl(206, 65%, 44%)
oklchoklch(0.562 0.126 246.4)
Relative luminance 0.179

Haddock’s Sweater on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 7 public brands that use it and the palettes it appears in.

Colors that go with Haddock’s Sweater

Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b96627

#27b9af · #2731b9

#b9277a · #7ab927

Split-complementary

Open in tool →

#b92731 · #b9af27

#af27b9 · #b96627 · #31b927

Contrast

Haddock’s Sweater as textRatioAAAA largeAAAFix
Aaon white
4.59:1passpassfail
  • AAA: use #1d5b8b as the text (7.19:1)
Aaon black
4.58:1passpassfail
  • AAA: use #4e9dda as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Haddock’s Sweater as the background.

Brands using this color

Palettes built around it

Fonts for this mood

Haddock’s Sweater reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Haddock’s Sweater
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #277aba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/277aba-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md