Color

#306f9c

#306f9c
hex#306f9c
rgbrgb(48, 111, 156)
hslhsl(205, 53%, 40%)
oklchoklch(0.521 0.096 242.8)
Closest name: Chill of the Night (#256d8d)Relative luminance 0.144

Colors that go with #306f9c

Charcoal, Royal Blue and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c5d30

#309c93 · #30399c

#9c306f · #6f9c30

Split-complementary

Open in tool →

#9c3039 · #9c9330

#93309c · #9c5d30 · #399c30

Contrast

#306f9c as textRatioAAAA largeAAAFix
Aaon white
5.41:1passpassfail
  • AAA: use #285c81 as the text (7.15:1)
Aaon black
3.88:1failpassfail
  • AA: use #357aac as the text (4.53:1)
  • AAA: use #5b9dcd as the text (7.15:1)
  • AA: or shift the background to #ebebeb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #306f9c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#306f9c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #306f9c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #306f9c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/306f9c-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md