Color

#2d74ae

#2d74ae
hex#2d74ae
rgbrgb(45, 116, 174)
hslhsl(207, 59%, 43%)
oklchoklch(0.542 0.115 246.8)
Closest name: Campanula (#3473b7)Relative luminance 0.161

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae672d

#2daea8 · #2d33ae

#ae2d74 · #74ae2d

Split-complementary

Open in tool →

#ae2d33 · #aea82d

#a82dae · #ae672d · #33ae2d

Contrast

#2d74ae as textRatioAAAA largeAAAFix
Aaon white
4.98:1passpassfail
  • AAA: use #245c8a as the text (7.06:1)
Aaon black
4.22:1failpassfail
  • AA: use #2f7ab6 as the text (4.58:1)
  • AAA: use #599dd4 as the text (7.2:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d74ae as the background.

Brands using this color

Fonts for this mood

#2d74ae reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2d74ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2d74ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2d74ae-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md