Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#2a2d32
#2a2d32
hex
#2a2d32rgb
rgb(42, 45, 50)hsl
hsl(218, 9%, 18%)oklch
oklch(0.296 0.01 260.7)Closest name: Caviar (#2b2c30)Relative luminance 0.026
Colors that go with #2a2d32
Amber, Blue and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #2a2d32 in 17 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Headspace's brand system and Minecraft's brand system put Blue beside #2a2d32, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #2a2d32 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Rain Garden and Blush put Blush Pink beside #2a2d32, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #2a2d32 in 5 real palettes, including Polaroid and Coastal, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #2a2d32: 10 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Forest Floor put Champagne beside #2a2d32, as the surface under it.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #2a2d32 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #2a2d32
Tints & shades
Harmonies
Contrast
| #2a2d32 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.82:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.52:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2a2d32 as the background.
Brands using this color
- Rotten Tomatoesprimary · #2a2c32 · Δ0.348
- Astrotext · #2c2c2c · Δ1.047
- Loomtext · #292a2e · Δ1.111
- Headspacetext · #2d2c2b · Δ1.251
- Raycasttext · #2f3031 · Δ1.463
- Squarespaceprimary · #2a2a2a · Δ1.5
- Gilletteprimary · #2b2929 · Δ1.754
- Gillettetext · #2b2929 · Δ1.754
- Fenty Beautyprimary · #2d2929 · Δ1.755
- Fenty Beautytext · #2d2929 · Δ1.755
- McDonald'stext · #292929 · Δ1.824
- Vimeosecondary · #23313b · Δ1.924
- Minecraftprimary · #313131 · Δ1.972
- Minecrafttext · #313131 · Δ1.972
Palettes built around it
Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Fonts for this mood
#2a2d32 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2a2d32
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2a2d32 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2a2d32-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md