Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Named color
Caviar
#2b2c30
hex
#2b2c30rgb
rgb(43, 44, 48)hsl
hsl(228, 5%, 18%)oklch
oklch(0.294 0.007 274.7)Relative luminance 0.0253
Caviar on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 15 public brands that use it and the palettes it appears in.
Colors that go with Caviar
Amber, Blue and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with Caviar in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside Caviar, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with Caviar in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Rain Garden and Blush put Blush Pink beside Caviar, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Caviar in 5 real palettes, including Polaroid and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with Caviar: 10 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Forest Floor put Champagne beside Caviar, as the surface under it.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface Caviar was made for — maximum legibility with no colour cast to argue with.
Real palettes that use Caviar
Tints & shades
Harmonies
Contrast
| Caviar as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.51:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Caviar as the background.
Brands using this color
- Rotten Tomatoesprimary · #2a2c32 · Δ0.394
- Astrotext · #2c2c2c · Δ0.738
- Loomtext · #292a2e · Δ0.81
- Headspacetext · #2d2c2b · Δ0.947
- Squarespaceprimary · #2a2a2a · Δ1.138
- Fenty Beautyprimary · #2d2929 · Δ1.34
- Fenty Beautytext · #2d2929 · Δ1.34
- Gilletteprimary · #2b2929 · Δ1.361
- Gillettetext · #2b2929 · Δ1.361
- McDonald'stext · #292929 · Δ1.473
- Raycasttext · #2f3031 · Δ1.582
- Readymagtext · #282828 · Δ1.838
- YouTubesecondary · #282828 · Δ1.838
- Superhumantext · #292827 · Δ1.876
- Vodafonetext · #25282b · Δ1.897
Palettes built around it
Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Mushroom
Open in tool →Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive.
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Fonts for this mood
Caviar reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Caviar
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2b2c30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2b2c30-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md