Color

#296fa8

#296fa8
hex#296fa8
rgbrgb(41, 111, 168)
hslhsl(207, 61%, 41%)
oklchoklch(0.526 0.113 246.9)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1467

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a86229

#29a8a2 · #292fa8

#a8296f · #6fa829

Split-complementary

Open in tool →

#a8292f · #a8a229

#a229a8 · #a86229 · #2fa829

Contrast

#296fa8 as textRatioAAAA largeAAAFix
Aaon white
5.34:1passpassfail
  • AAA: use #225c8c as the text (7.05:1)
Aaon black
3.93:1failpassfail
  • AA: use #2d7ab9 as the text (4.6:1)
  • AAA: use #579dd6 as the text (7.2:1)
  • AA: or shift the background to #ededed (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296fa8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#296fa8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #296fa8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #296fa8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/296fa8-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md