Color

#29509e

#29509e
hex#29509e
rgbrgb(41, 80, 158)
hslhsl(220, 59%, 39%)
oklchoklch(0.448 0.135 262.4)
Closest name: Blue Chip (#1d5699)Relative luminance 0.0868

Colors that go with #29509e

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9e7729

#298b9e · #3c299e

#9e2950 · #509e29

Split-complementary

Open in tool →

#9e3c29 · #8b9e29

#9e298b · #9e7729 · #299e3c

Contrast

#29509e as textRatioAAAA largeAAAFix
Aaon white
7.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #4473cf as the text (4.6:1)
  • AAA: use #7597db as the text (7.21:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29509e as the background.

Brands using this color

Fonts for this mood

#29509e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29509e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29509e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29509e-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md