Named color
Blue Chip
#1d5699rgb(29, 86, 153)hsl(212, 68%, 36%)oklch(0.453 0.124 255)Blue Chip on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Blue Chip
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Blue Chip: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Blue Chip — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite Blue Chip on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with Blue Chip in 7 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour.
Blue #0000ff
shipped7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside Blue Chip, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Blue Chip: 4 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Blue Chip: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with Blue Chip: 4 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour.
Real palettes that use Blue Chip
Tints & shades
Harmonies
Contrast
| Blue Chip as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.39:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.84:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Blue Chip as the background.
Brands using this color
Fonts for this mood
Blue Chip reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #1d5699 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/1d5699-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md