brandsweets

Named color

Blue Chip

#1d5699
hex#1d5699
rgbrgb(29, 86, 153)
hslhsl(212, 68%, 36%)
oklchoklch(0.453 0.124 255)
Relative luminance 0.0922
CoolVividTechnicalModern
Open in palette toolCheck contrast

Blue Chip on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
1d56999a601d

#9a601d

Analogous

Open in tool →
1d56991d969a221d9a

#1d969a · #221d9a

Triadic

Open in tool →
1d56999a1d58589a1d

#9a1d58 · #589a1d

Split-complementary

Open in tool →
1d56999a221d969a1d

#9a221d · #969a1d

Tetradic

Open in tool →
1d56999a1d969a601d1d9a22

#9a1d96 · #9a601d · #1d9a22

Contrast

Blue Chip as textRatioAAAA largeAAAFix
Aaon white
7.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #2775ce as the text (4.52:1)
  • AAA: use #5c9ae0 as the text (7.15:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Blue Chip as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

Blue Chip reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →
mcpConnect your agent — build around Blue Chip
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #1d5699 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1d5699-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md