Color

#294ac2

#294ac2
hex#294ac2
rgbrgb(41, 74, 194)
hslhsl(227, 65%, 46%)
oklchoklch(0.465 0.191 266.7)
Closest name: Denim (#2243b6)Relative luminance 0.0926

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c2a129

#2996c2 · #5429c2

#c2294a · #4ac229

Split-complementary

Open in tool →

#c25429 · #96c229

#c22996 · #c2a129 · #29c254

Contrast

#294ac2 as textRatioAAAA largeAAAFix
Aaon white
7.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #5270da as the text (4.69:1)
  • AAA: use #7d93e3 as the text (7.15:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #294ac2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#294ac2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #294ac2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #294ac2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/294ac2-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md