Color

#2996c2

#2996c2
hex#2996c2
rgbrgb(41, 150, 194)
hslhsl(197, 65%, 46%)
oklchoklch(0.633 0.114 230.3)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2618

Colors that go with #2996c2

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c25429

#29c2a1 · #294ac2

#c22996 · #96c229

Split-complementary

Open in tool →

#c2294a · #c2a129

#a129c2 · #c25429 · #4ac229

Contrast

#2996c2 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #237fa4 as the text (4.52:1)
  • AAA: use #1a5f7a as the text (7.09:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #2ca0ce as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2996c2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2996c2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2996c2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2996c2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2996c2-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md