Color

#294aae

#294aae
hex#294aae
rgbrgb(41, 74, 174)
hslhsl(225, 62%, 42%)
oklchoklch(0.447 0.164 266)
Closest name: Denim (#2243b6)Relative luminance 0.0842

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae8c29

#298cae · #4a29ae

#ae294a · #4aae29

Split-complementary

Open in tool →

#ae4a29 · #8cae29

#ae298c · #ae8c29 · #29ae4a

Contrast

#294aae as textRatioAAAA largeAAAFix
Aaon white
7.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #4d6fd5 as the text (4.55:1)
  • AAA: use #7b94e0 as the text (7.15:1)
  • AA: or shift the background to #c7c7c7 (4.63:1)
  • AAA: or shift the background to #f5f5f5 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #294aae as the background.

Brands using this color

Fonts for this mood

#294aae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #294aae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #294aae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/294aae-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md