Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Color
#28523b
#28523b
hex
#28523brgb
rgb(40, 82, 59)hsl
hsl(147, 34%, 24%)oklch
oklch(0.401 0.062 158)Closest name: Highlander (#3a533d)Relative luminance 0.068
Colors that go with #28523b
Teal, Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
analogousshippedTeal is #28523b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped7 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #28523b, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #28523b: 4 real palettes, including Desert Road and Notion's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #28523b in 4 real palettes, including Codecademy's brand system and MAC Cosmetics's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #28523b: 5 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Emerald Green #50c878
shippedEmerald Green is paired with #28523b in 6 real palettes, including Neon's brand system and Chime's brand system, as the lead colour.
Orange Red #ff4500
shippedOrange Red is paired with #28523b in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #28523b: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #28523b
Tints & shades
Harmonies
Contrast
| #28523b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.9:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28523b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#28523b reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #28523b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #28523b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/28523b-a2beb2-d059d4-1f2d2c-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md