Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Color
#28272f
#28272f
hex
#28272frgb
rgb(40, 39, 47)hsl
hsl(248, 9%, 17%)oklch
oklch(0.277 0.015 291.1)Closest name: Anthracite (#28282d)Relative luminance 0.0211
Colors that go with #28272f
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #28272f without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #28272f in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #28272f, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #28272f in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Blush put Blush Pink beside #28272f, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside #28272f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #28272f in 6 real palettes, including Coastal and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #28272f: 10 real palettes, including Dusk and Coastal, as the supporting colour.
Real palettes that use #28272f
Tints & shades
Harmonies
Contrast
| #28272f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.77:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28272f as the background.
Brands using this color
- Vodafonetext · #25282b · Δ1.087
- Loomtext · #292a2e · Δ1.152
- American Eagleprimary · #24272a · Δ1.234
- American Eagletext · #24272a · Δ1.234
- Operaaccent · #252836 · Δ1.31
- Zedtext · #242529 · Δ1.433
- Readymagtext · #282828 · Δ1.466
- YouTubesecondary · #282828 · Δ1.466
- McDonald'stext · #292929 · Δ1.514
- Gilletteprimary · #2b2929 · Δ1.59
- Gillettetext · #2b2929 · Δ1.59
- Superhumantext · #292827 · Δ1.644
- Squarespaceprimary · #2a2a2a · Δ1.664
- Chevroletprimary · #262626 · Δ1.696
- Chevrolettext · #262626 · Δ1.696
- Cloudflaretext · #262626 · Δ1.696
- Obsidiantext · #262626 · Δ1.696
- Sveltetext · #262626 · Δ1.696
- Rotten Tomatoesprimary · #2a2c32 · Δ1.735
- Fenty Beautyprimary · #2d2929 · Δ1.744
- Fenty Beautytext · #2d2929 · Δ1.744
- 7-Elevenprimary · #212529 · Δ1.811
- 7-Eleventext · #212529 · Δ1.811
- AMDprimary · #212529 · Δ1.811
- AMDtext · #212529 · Δ1.811
- Boeingtext · #212529 · Δ1.811
- Calvin Kleinprimary · #212529 · Δ1.811
- Calvin Kleintext · #212529 · Δ1.811
- Datadogtext · #212529 · Δ1.811
- Tommy Hilfigerprimary · #212529 · Δ1.811
- Tommy Hilfigertext · #212529 · Δ1.811
- Trader Joe'sprimary · #212529 · Δ1.811
- Trader Joe'stext · #212529 · Δ1.811
- Charactersecondary · #1f2937 · Δ1.936
- Nespressoprimary · #1f2533 · Δ1.971
Palettes built around it
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Fonts for this mood
#28272f reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #28272f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #28272f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/28272f-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md