Color
#243e94
#243e94rgb(36, 62, 148)hsl(226, 61%, 36%)oklch(0.399 0.145 266.8)Colors that go with #243e94
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #243e94: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #243e94 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #243e94's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped8 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #243e94, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #243e94: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #243e94 in 14 real palettes, including Walgreens's brand system and Pepsi's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #243e94: 15 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #243e94: 6 real palettes, including MLB's brand system and Nintendo's brand system, as the supporting colour.
Real palettes that use #243e94
Tints & shades
Harmonies
Contrast
| #243e94 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.58:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.19:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243e94 as the background.
Brands using this color
Fonts for this mood
#243e94 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #243e94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/243e94-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md