Color

#240918

#240918
hex#240918
rgbrgb(36, 9, 24)
hslhsl(327, 60%, 9%)
oklchoklch(0.192 0.051 348.5)
Closest name: Shot in the Dark (#1d0d1d)Relative luminance 0.0064

Colors that go with #240918

Charcoal, Rust and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #240918

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#092516

#230925 · #25090b

#182509 · #091825

Split-complementary

Open in tool →

#0b2509 · #092523

#252309 · #092516 · #090b25

Contrast

#240918 as textRatioAAAA largeAAAFix
Aaon white
18.63:1passpasspassPasses AAA — no fix needed.
Aaon black
1.13:1failfailfail
  • AA: use #cd378a as the text (4.51:1)
  • AAA: use #dc74ae as the text (7.15:1)
  • AA: or shift the background to #7d7d7d (4.53:1)
  • AAA: or shift the background to #a1a1a1 (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #240918 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#240918 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #240918
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #240918 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/240918-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md