Color
#10040b
#10040brgb(16, 4, 11)hsl(325, 60%, 4%)oklch(0.134 0.03 343.2)Colors that go with #10040b
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #10040b without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #10040b in 16 real palettes, including Ember and Ahrefs's brand system, as the accent.
Blue #0000ff
shipped18 real palettes, including Pfizer's brand system and Glossier's brand system put Blue beside #10040b, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #10040b in 10 real palettes, including Circuit and Gemstone, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including Velvet and Garnet put Brown beside #10040b, as the lead colour.
Burgundy #800020
shipped4 real palettes, including Rare Beauty's brand system and Mailchimp's brand system put Burgundy beside #10040b, as the supporting colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #10040b: 4 real palettes, including Estate and Arctic, as the supporting colour.
Champagne #f7e7ce
shipped7 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #10040b, as the text colour against it.
Real palettes that use #10040b
Tints & shades
Harmonies
Contrast
| #10040b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 20.11:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.04:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #10040b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#10040b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #10040b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/10040b-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md