Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#201713
#201713
hex
#201713rgb
rgb(32, 23, 19)hsl
hsl(18, 25%, 10%)oklch
oklch(0.214 0.017 45.2)Closest name: Bats Cloak (#1f1518)Relative luminance 0.0097
Tints & shades
Harmonies
Contrast
| #201713 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.19:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #201713 as the background.
Brands using this color
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Coffee Bar
Open in tool →Espresso and caramel: a dark-roast palette that photographs latte art beautifully.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Fonts for this mood
#201713 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #201713
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #201713 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/201713-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md