Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#177172
#177172
hex
#177172rgb
rgb(23, 113, 114)hsl
hsl(181, 66%, 27%)oklch
oklch(0.5 0.079 196.1)Closest name: Deep Pool Teal (#366d68)Relative luminance 0.1321
Colors that go with #177172
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #177172: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #177172 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #177172 in 4 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Rolex's brand system put Blue beside #177172, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #177172: 5 real palettes, including Intel's brand system and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #177172: 5 real palettes, including Desert Road and Riverbed, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #177172: 12 real palettes, including The New York Times's brand system and Intel's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #177172: 5 real palettes, including Fireside and Wendy's's brand system, as the lead colour.
Real palettes that use #177172
Tints & shades
Harmonies
Contrast
| #177172 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.77:1 | pass | pass | fail |
|
Aaon black | 3.64:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #177172 as the background.
Brands using this color
Palettes built around it
Saffron
Open in tool →Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Fonts for this mood
#177172 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #177172
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #177172 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/177172-a2babe-d45992-1f272d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md