Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#12100d
#12100d
hex
#12100drgb
rgb(18, 16, 13)hsl
hsl(36, 16%, 6%)oklch
oklch(0.174 0.007 78.1)Closest name: Sinister (#12110e)Relative luminance 0.0053
Tints & shades
Harmonies
Contrast
| #12100d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.99:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.11:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #12100d as the background.
Brands using this color
- American Expresstext · #111111 · Δ0.766
- Behancetext · #111111 · Δ0.766
- Calmtext · #111111 · Δ0.766
- Intercomtext · #111111 · Δ0.766
- Klarna UStext · #111111 · Δ0.766
- Mirotext · #111111 · Δ0.766
- Paddletext · #111111 · Δ0.766
- PayPaltext · #111111 · Δ0.766
- Plaidtext · #111111 · Δ0.766
- PostHogtext · #111111 · Δ0.766
- Reddittext · #111111 · Δ0.766
- Remixtext · #111111 · Δ0.766
- Replittext · #111111 · Δ0.766
- Verceltext · #111111 · Δ0.766
- Wisetext · #0e0f0c · Δ0.964
- Robinhoodtext · #110e08 · Δ1.1
- Twitchtext · #0e0e10 · Δ1.441
- Lineartext · #0d0e10 · Δ1.567
- Asanatext · #0d0d0d · Δ1.67
- Rendertext · #0d0d0d · Δ1.67
- Anthropictext · #141413 · Δ1.736
- Runwayprimary · #141414 · Δ1.831
- Lemon Squeezytext · #121217 · Δ1.948
Palettes built around it
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
#12100d reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #12100d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #12100d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/12100d-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md