Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#100d12
#100d12
hex
#100d12rgb
rgb(16, 13, 18)hsl
hsl(276, 16%, 6%)oklch
oklch(0.165 0.011 311.8)Closest name: Black Sheep (#0f0d0d)Relative luminance 0.0044
Colors that go with #100d12
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #100d12 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #100d12 in 18 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Blue #0000ff
shipped21 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside #100d12, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #100d12 in 10 real palettes, including Twitch's brand system and Neobank, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including Velvet and State Farm's brand system put Brown beside #100d12, as the lead colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #100d12, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #100d12 in 4 real palettes, including Velvet and Coffee Bar, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #100d12: 7 real palettes, including Estate and Arctic, as the supporting colour.
Real palettes that use #100d12
Tints & shades
Harmonies
Contrast
| #100d12 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.3:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.09:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #100d12 as the background.
Brands using this color
- Twitchtext · #0e0e10 · Δ0.787
- Olympicstext · #0d0d10 · Δ0.793
- Lineartext · #0d0e10 · Δ0.912
- Asanatext · #0d0d0d · Δ1.292
- Rendertext · #0d0d0d · Δ1.292
- Amazontext · #0f1111 · Δ1.656
- Hugging Faceprimary · #0b0f19 · Δ1.661
- Foot Lockerprimary · #0e1111 · Δ1.678
- Foot Lockertext · #0e1111 · Δ1.678
- 1passwordtext · #111111 · Δ1.685
- Abstracttext · #111111 · Δ1.685
- Ahrefstext · #111111 · Δ1.685
- American Expresstext · #111111 · Δ1.685
- Appletext · #111111 · Δ1.685
- Behancetext · #111111 · Δ1.685
- Bloombergtext · #111111 · Δ1.685
- Bluesky Socialtext · #111111 · Δ1.685
- Brillianttext · #111111 · Δ1.685
- Budweisertext · #111111 · Δ1.685
- Calmtext · #111111 · Δ1.685
- Cartiertext · #111111 · Δ1.685
- Casper Sleeptext · #111111 · Δ1.685
- Chipotletext · #111111 · Δ1.685
- Codecademytext · #111111 · Δ1.685
- Confluenttext · #111111 · Δ1.685
- Courseratext · #111111 · Δ1.685
- Databrickstext · #111111 · Δ1.685
- dbt Labstext · #111111 · Δ1.685
- Delltext · #111111 · Δ1.685
- EAtext · #111111 · Δ1.685
- Elastictext · #111111 · Δ1.685
- Fivetran bluetext · #111111 · Δ1.685
- Fordtext · #111111 · Δ1.685
- Form Builder with AI Automationtext · #111111 · Δ1.685
- Goprotext · #111111 · Δ1.685
- Ikeatext · #111111 · Δ1.685
- Intercomtext · #111111 · Δ1.685
- Khan Academytext · #111111 · Δ1.685
- Klarna UStext · #111111 · Δ1.685
- Klaviyotext · #111111 · Δ1.685
- Krakentext · #111111 · Δ1.685
- Lay'stext · #111111 · Δ1.685
- Linkedintext · #111111 · Δ1.685
- Liquid Deathtext · #111111 · Δ1.685
- Mailchimptext · #111111 · Δ1.685
- Marveltext · #111111 · Δ1.685
- Mastodon hosted on mastodon.socialtext · #111111 · Δ1.685
- Mirotext · #111111 · Δ1.685
- native Cybersecuritytext · #111111 · Δ1.685
- NBAtext · #111111 · Δ1.685
- Niketext · #111111 · Δ1.685
- Nintendotext · #111111 · Δ1.685
- Nissantext · #111111 · Δ1.685
- Oatlytext · #111111 · Δ1.685
- OktaOkta on YoutubeOkta on XOkta on LinkedIntext · #111111 · Δ1.685
- Openseatext · #111111 · Δ1.685
- Paddletext · #111111 · Δ1.685
- Patreontext · #111111 · Δ1.685
- PayPaltext · #111111 · Δ1.685
- Penpottext · #111111 · Δ1.685
- Pepsitext · #111111 · Δ1.685
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomtext · #111111 · Δ1.685
- Plaidtext · #111111 · Δ1.685
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmenttext · #111111 · Δ1.685
- PostHogtext · #111111 · Δ1.685
- Prepare your taste buds...text · #111111 · Δ1.685
- Purina Pro Plantext · #111111 · Δ1.685
- Reddittext · #111111 · Δ1.685
- Redfintext · #111111 · Δ1.685
- Remixtext · #111111 · Δ1.685
- Replittext · #111111 · Δ1.685
- Riot Gamestext · #111111 · Δ1.685
- Robloxtext · #111111 · Δ1.685
- Salesforcetext · #111111 · Δ1.685
- Semrushtext · #111111 · Δ1.685
- Snowflake AI Data Cloudtext · #111111 · Δ1.685
- Snyktext · #111111 · Δ1.685
- Soundcloudtext · #111111 · Δ1.685
- Sourcegraphtext · #111111 · Δ1.685
- State Farmtext · #111111 · Δ1.685
- Taco Belltext · #111111 · Δ1.685
- Target : Expect More. Pay Less.text · #111111 · Δ1.685
- The New York Timestext · #111111 · Δ1.685
- Tumblrtext · #111111 · Δ1.685
- Unitytext · #111111 · Δ1.685
- Verceltext · #111111 · Δ1.685
- Walmarttext · #111111 · Δ1.685
- Wayfairtext · #111111 · Δ1.685
- Wiredtext · #111111 · Δ1.685
- Xboxtext · #111111 · Δ1.685
- Zillowtext · #111111 · Δ1.685
- Wisetext · #0e0f0c · Δ1.767
- Coinbasetext · #0a0b0d · Δ1.82
- Lemon Squeezytext · #121217 · Δ1.999
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Midnight Luxe
Open in tool →Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Night Market
Open in tool →Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events.
Electric Lime
Open in tool →One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#100d12 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #100d12
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #100d12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/100d12-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md