Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Color
#0a40b2
#0a40b2
hex
#0a40b2rgb
rgb(10, 64, 178)hsl
hsl(221, 89%, 37%)oklch
oklch(0.422 0.188 262.6)Closest name: Cobalt Blue (#0047ab)Relative luminance 0.0695
Colors that go with #0a40b2
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0a40b2: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0a40b2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #0a40b2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #0a40b2 in 6 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #0a40b2, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0a40b2: 8 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #0a40b2: 7 real palettes, including Coursera's brand system and Absolut's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #0a40b2: 5 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour.
Real palettes that use #0a40b2
Tints & shades
Harmonies
Contrast
| #0a40b2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.79:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.39:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0a40b2 as the background.
Brands using this color
Palettes built around it
Cobalt Pop
Open in tool →One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.
Blue Mono
Open in tool →One blue at four lightnesses — monochromatic in the colour-theory sense; the deep step is the text, the pale step the surface tint.
Fonts for this mood
#0a40b2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #0a40b2
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0a40b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0a40b2-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md