Color

#437bf4

#437bf4
hex#437bf4
rgbrgb(67, 123, 244)
hslhsl(221, 89%, 61%)
oklchoklch(0.61 0.191 263.2)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2189

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f4bc43

#43d4f4 · #6343f4

#f4437b · #7bf443

Split-complementary

Open in tool →

#f46343 · #d4f443

#f443d4 · #f4bc43 · #43f463

Contrast

#437bf4 as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #306ef3 as the text (4.52:1)
  • AAA: use #0c4acf as the text (7.25:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #6593f6 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #437bf4 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#437bf4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #437bf4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #437bf4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/437bf4-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md