brandsweets

Brand color

Pinterest Primary

#e40424
hex#e40424
rgbrgb(228, 4, 36)
hslhsl(351, 97%, 45%)
oklchoklch(0.58 0.234 25.4)
From Pinterest brand colorsRelative luminance 0.1671
WarmVividPlayfulBold
Open in palette toolCheck contrast

Pinterest Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 4 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
e4042403e2c1

#03e2c1

Analogous

Open in tool →
e40424e20394e25103

#e20394 · #e25103

Triadic

Open in tool →
e4042425e2030325e2

#25e203 · #0325e2

Split-complementary

Open in tool →
e4042403e2510394e2

#03e251 · #0394e2

Tetradic

Open in tool →
e4042494e20303e2c15103e2

#94e203 · #03e2c1 · #5103e2

Contrast

Pinterest Primary as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #b5031d as the text (7.01:1)
Aaon black
4.34:1failpassfail
  • AA: use #ec0426 as the text (4.61:1)
  • AAA: use #fd5e76 as the text (7.04:1)
  • AA: or shift the background to #f7f7f7 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Pinterest Primary as the background.

Brands using this color

Fonts for this mood

Pinterest Primary reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →
mcpConnect your agent — build around Pinterest Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #e40424 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40424-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md