Color

#fe4d43

#fe4d43
hex#fe4d43
rgbrgb(254, 77, 67)
hslhsl(3, 99%, 63%)
oklchoklch(0.67 0.215 27.7)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2678

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43f5fe

#fe4397 · #feaa43

#43fe4d · #4d43fe

Split-complementary

Open in tool →

#43feaa · #4397fe

#97fe43 · #43f5fe · #aa43fe

Contrast

#fe4d43 as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #e90d01 as the text (4.64:1)
  • AAA: use #b20a01 as the text (7.15:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.36:1passpassfail
  • AAA: use #fe6058 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe4d43 as the background.

Brands using this color

Fonts for this mood

#fe4d43 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe4d43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe4d43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe4d43-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md