Color

#fe013c

#fe013c
hex#fe013c
rgbrgb(254, 1, 60)
hslhsl(346, 99%, 50%)
oklchoklch(0.63 0.253 21.7)
Closest name: Blazing Dragonfruit (#ff0054)Relative luminance 0.2142

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01fec3

#fe01ba · #fe4501

#3cfe01 · #013cfe

Split-complementary

Open in tool →

#01fe45 · #01bafe

#bafe01 · #01fec3 · #4501fe

Contrast

#fe013c as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #e90137 as the text (4.64:1)
  • AAA: use #b2012a as the text (7.17:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.28:1passpassfail
  • AAA: use #fe5d82 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe013c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe013c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe013c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe013c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe013c-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md