# #fe013c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe013c`
- RGB: rgb(254, 1, 60)
- HSL: hsl(346, 99%, 50%)
- OKLCH: oklch(0.63 0.253 21.7)
- Relative luminance: 0.2142
- Nearest named color: Blazing Dragonfruit (#ff0054, Δ 2.701) — https://brandsweets.com/colors/blazing-dragonfruit
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe013c

## Tints & shades

- Tints (toward white): #fe1b50, #fe3463, #fe4873, #fe6286, #fe7b9a, #fe94ad, #ffaec1, #ffc2d0, #ffdbe4, #fff5f7
- Shades (toward black): #e40136, #d00131, #b7012b, #a20127, #890120, #70011a, #5b0016, #420010, #2e000b, #140005

## Harmonies

- Complementary: #01fec3
- Analogous: #fe01ba, #fe4501
- Triadic: #3cfe01, #013cfe
- Split-complementary: #01fe45, #01bafe
- Tetradic: #bafe01, #01fec3, #4501fe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90137 (4.64:1); AA: background → #171717 (4.51:1); AAA: text → #b2012a (7.17:1)
- On black (#000000): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe5d82 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe013c-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe013c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.