Cobalt Pop
Open in tool →One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.
Color
#fd728c
#fd728c
hex
#fd728crgb
rgb(253, 114, 140)hsl
hsl(349, 97%, 72%)oklch
oklch(0.725 0.17 10.8)Closest name: Blush Hour (#ff6f91)Relative luminance 0.3481
Colors that go with #fd728c
Charcoal, Light Sea Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd728c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fd728c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #fd728c: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #fd728c: 6 real palettes, including Spline's brand system and Abstract's brand system, as the lead colour.
Midnight Blue #191970
shipped5 real palettes, including Lavender Haze and Monzo's brand system put Midnight Blue beside #fd728c, as the text colour against it.
Mustard Yellow #ffdb58
shipped4 real palettes, including Lido and Crayon Box put Mustard Yellow beside #fd728c, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #fd728c in 5 real palettes, including Roblox's brand system and Grafana Labs's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #fd728c in 14 real palettes, including Raycast's brand system and Airbnb's brand system, as the text colour against it.
Real palettes that use #fd728c
Tints & shades
Harmonies
Contrast
| #fd728c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.64:1 | fail | fail | fail | |
Aaon black | 7.96:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd728c as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#fd728c reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fd728c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fd728c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fd728c-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md