Color

#fd712b

#fd712b
hex#fd712b
rgbrgb(253, 113, 43)
hslhsl(20, 98%, 58%)
oklchoklch(0.709 0.188 43.5)
Closest name: Arancio (#ff7013)Relative luminance 0.3287

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bb7fd

#fd2b4e · #fdda2b

#2bfd71 · #712bfd

Split-complementary

Open in tool →

#2bfdda · #2b4efd

#4efd2b · #2bb7fd · #da2bfd

Contrast

#fd712b as textRatioAAAA largeAAAFix
Aaon white
2.77:1failfailfail
  • AA: use #cf4602 as the text (4.64:1)
  • AAA: use #9d3502 as the text (7.13:1)
  • AA: or shift the background to #333333 (4.56:1)
  • AAA: or shift the background to #0d0d0d (7.01:1)
Aaon black
7.57:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd712b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd712b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd712b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd712b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd712b-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md