Color

#712bfd

#712bfd
hex#712bfd
rgbrgb(113, 43, 253)
hslhsl(260, 98%, 58%)
oklchoklch(0.532 0.275 287.9)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1233

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7fd2b

#2b4efd · #da2bfd

#fd712b · #2bfd71

Split-complementary

Open in tool →

#fdda2b · #4efd2b

#fd2b4e · #b7fd2b · #2bfdda

Contrast

#712bfd as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #5d0dfd as the text (7.14:1)
Aaon black
3.47:1failpassfail
  • AA: use #894efd as the text (4.57:1)
  • AAA: use #aa81fe as the text (7.28:1)
  • AA: or shift the background to #dedede (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712bfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#712bfd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712bfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712bfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712bfd-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md