Color

#fd5230

#fd5230
hex#fd5230
rgbrgb(253, 82, 48)
hslhsl(10, 98%, 59%)
oklchoklch(0.672 0.213 33.1)
Closest name: orangered (#ff4500)Relative luminance 0.2713

Colors that go with #fd5230

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30dbfd

#fd3074 · #fdb930

#30fd52 · #5230fd

Split-complementary

Open in tool →

#30fdb9 · #3074fd

#74fd30 · #30dbfd · #b930fd

Contrast

#fd5230 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #e32802 as the text (4.59:1)
  • AAA: use #ac1e02 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.43:1passpassfail
  • AAA: use #fd6344 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5230 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd5230 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5230
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5230 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5230-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md