Color

#fd5144

#fd5144
hex#fd5144
rgbrgb(253, 81, 68)
hslhsl(4, 98%, 63%)
oklchoklch(0.673 0.21 28.4)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2718

Colors that go with #fd5144

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44f1fd

#fd4494 · #fdad44

#44fd51 · #5144fd

Split-complementary

Open in tool →

#44fdad · #4494fd

#94fd44 · #44f1fd · #ad44fd

Contrast

#fd5144 as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #e81202 as the text (4.65:1)
  • AAA: use #b10d02 as the text (7.17:1)
  • AA: or shift the background to #262626 (4.64:1)
Aaon black
6.44:1passpassfail
  • AAA: use #fd6358 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5144 as the background.

Brands using this color

Fonts for this mood

#fd5144 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5144
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5144 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5144-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md