Color

#fd7268

#fd7268
hex#fd7268
rgbrgb(253, 114, 104)
hslhsl(4, 97%, 70%)
oklchoklch(0.717 0.172 26.4)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3392

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68f3fd

#fd68a9 · #fdbc68

#68fd72 · #7268fd

Split-complementary

Open in tool →

#68fdbc · #68a9fd

#a9fd68 · #68f3fd · #bc68fd

Contrast

#fd7268 as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #ec1304 as the text (4.51:1)
  • AAA: use #b00e03 as the text (7.22:1)
  • AA: or shift the background to #333333 (4.68:1)
  • AAA: or shift the background to #0f0f0f (7.1:1)
Aaon black
7.78:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd7268 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd7268 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd7268
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd7268 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd7268-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md