Color

#fd5012

#fd5012
hex#fd5012
rgbrgb(253, 80, 18)
hslhsl(16, 98%, 53%)
oklchoklch(0.668 0.218 36.7)
Closest name: orangered (#ff4500)Relative luminance 0.2666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12befd

#fd1249 · #fdc612

#12fd50 · #5012fd

Split-complementary

Open in tool →

#12fdc6 · #1249fd

#49fd12 · #12befd · #c612fd

Contrast

#fd5012 as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #d93c02 as the text (4.57:1)
  • AAA: use #a22c02 as the text (7.25:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.33:1passpassfail
  • AAA: use #fd6730 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5012 as the background.

Brands using this color

Fonts for this mood

#fd5012 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5012
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5012 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5012-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md