Color

#fd4d44

#fd4d44
hex#fd4d44
rgbrgb(253, 77, 68)
hslhsl(3, 98%, 63%)
oklchoklch(0.669 0.214 27.5)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2661

Colors that go with #fd4d44

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44f4fd

#fd4497 · #fdaa44

#44fd4d · #4d44fd

Split-complementary

Open in tool →

#44fdaa · #4497fd

#97fd44 · #44f4fd · #aa44fd

Contrast

#fd4d44 as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #ed0e02 as the text (4.5:1)
  • AAA: use #b10b02 as the text (7.2:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.32:1passpassfail
  • AAA: use #fd6158 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4d44 as the background.

Brands using this color

Fonts for this mood

#fd4d44 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4d44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4d44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4d44-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md