Color

#fd4497

#fd4497
hex#fd4497
rgbrgb(253, 68, 151)
hslhsl(333, 98%, 63%)
oklchoklch(0.678 0.229 358.1)
Closest name: Flamboyant Flamingo (#f74480)Relative luminance 0.2725

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44fdaa

#fd44f4 · #fd4d44

#97fd44 · #4497fd

Split-complementary

Open in tool →

#44fd4d · #44f4fd

#f4fd44 · #44fdaa · #4d44fd

Contrast

#fd4497 as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #e8026a as the text (4.52:1)
  • AAA: use #b10251 as the text (7.01:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.45:1passpassfail
  • AAA: use #fd58a3 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4497 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4497-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md