Heatwave
Open in tool →Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest.
Color
#fd4d26
#fd4d26
hex
#fd4d26rgb
rgb(253, 77, 38)hsl
hsl(11, 98%, 57%)oklch
oklch(0.666 0.218 33.7)Closest name: orangered (#ff4500)Relative luminance 0.2633
Colors that go with #fd4d26
Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd4d26: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #fd4d26 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #fd4d26 in 7 real palettes, including Heatwave and Ember, as the supporting colour.
Blue #0000ff
shipped7 real palettes, including Readymag's brand system and Monzo's brand system put Blue beside #fd4d26, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #fd4d26: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #fd4d26 in 8 real palettes, including Pizza Hut's brand system and Wise's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fd4d26: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #fd4d26: 8 real palettes, including Heatwave and Readymag's brand system, as the accent.
Real palettes that use #fd4d26
Tints & shades
Harmonies
Contrast
| #fd4d26 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.35:1 | fail | pass | fail | |
Aaon black | 6.27:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4d26 as the background.
Brands using this color
- Tumblraccent · #ff4930 · Δ1.065
- HubSpotsecondary · #ff4800 · Δ1.284
- Tideaccent · #fb4c06 · Δ1.295
- Together AIprimary · #fc4c02 · Δ1.316
- Redditprimary · #ff4500 · Δ1.404
- Readymagaccent · #ff5000 · Δ1.611
- Redditsecondary · #fc4301 · Δ1.671
- Prepare your taste buds...primary · #fc5404 · Δ1.924
- Stravaprimary · #fc5404 · Δ1.924
- Substackprimary · #fc5404 · Δ1.924
- Monzosecondary · #ff4f40 · Δ1.998
Palettes built around it
Fonts for this mood
#fd4d26 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fd4d26
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fd4d26 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fd4d26-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md