Color
#fd2912
#fd2912rgb(253, 41, 18)hsl(6, 98%, 53%)oklch(0.637 0.244 30.4)Colors that go with #fd2912
Charcoal, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd2912: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #fd2912: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #fd2912 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #fd2912 in 7 real palettes, including Google's brand system and Heatwave, as the accent.
Blue #0000ff
shipped8 real palettes, including Doordash's brand system and Gap's brand system put Blue beside #fd2912, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #fd2912: 4 real palettes, including NASA's brand system and Tide's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fd2912: 14 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #fd2912: 7 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #fd2912
Tints & shades
Harmonies
Contrast
| #fd2912 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.82:1 | fail | pass | fail | |
Aaon black | 5.5:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd2912 as the background.
Brands using this color
- Databricksprimary · #fc341c · Δ0.937
- Doordashprimary · #ff3008 · Δ0.95
- Rotten Tomatoesaccent · #fa320a · Δ0.978
- Neonaccent · #ff3621 · Δ1.394
- 3Mprimary · #ff0000 · Δ1.763
- Gapsecondary · #ff0000 · Δ1.763
- Heinekenaccent · #ff0000 · Δ1.763
- L'Oréalsecondary · #ff0000 · Δ1.763
- Logitechsecondary · #ff0000 · Δ1.763
- Paddlesecondary · #ff0000 · Δ1.763
- YouTubeprimary · #ff0000 · Δ1.763
- native Cybersecurityprimary · #fc0404 · Δ1.87
- NASAsecondary · #fc3d21 · Δ1.897
- Nikesecondary · #ff0015 · Δ1.929
Fonts for this mood
#fd2912 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #fd2912 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/fd2912-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md