Color

#fd523f

#fd523f
hex#fd523f
rgbrgb(253, 82, 63)
hslhsl(6, 98%, 62%)
oklchoklch(0.673 0.21 29.9)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2728

Colors that go with #fd523f

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3feafd

#fd3f8b · #fdb13f

#3ffd52 · #523ffd

Split-complementary

Open in tool →

#3ffdb1 · #3f8bfd

#8bfd3f · #3feafd · #b13ffd

Contrast

#fd523f as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #e81902 as the text (4.59:1)
  • AAA: use #b11302 as the text (7.09:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.46:1passpassfail
  • AAA: use #fd6453 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd523f as the background.

Brands using this color

Fonts for this mood

#fd523f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd523f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd523f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd523f-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md