Color

#f40b68

#f40b68
hex#f40b68
rgbrgb(244, 11, 104)
hslhsl(336, 91%, 50%)
oklchoklch(0.621 0.246 8.7)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.2047

Colors that go with #f40b68

Charcoal, Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0bf497

#f40bdc · #f4230b

#68f40b · #0b68f4

Split-complementary

Open in tool →

#0bf423 · #0bdcf4

#dcf40b · #0bf497 · #230bf4

Contrast

#f40b68 as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #e50b62 as the text (4.61:1)
  • AAA: use #af084b as the text (7.1:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #f75e9c as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f40b68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f40b68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f40b68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f40b68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f40b68-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md