Color

#f40501

#f40501
hex#f40501
rgbrgb(244, 5, 1)
hslhsl(1, 99%, 48%)
oklchoklch(0.608 0.248 29.3)
Closest name: Assassin’s Red (#f60206)Relative luminance 0.1934

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01f0f4

#f40176 · #f47e01

#01f405 · #0501f4

Split-complementary

Open in tool →

#01f47e · #0176f4

#76f401 · #01f0f4 · #7e01f4

Contrast

#f40501 as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #e90501 as the text (4.68:1)
  • AAA: use #b20401 as the text (7.21:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #fe5f5d as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f40501 as the background.

Brands using this color

Fonts for this mood

#f40501 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f40501
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f40501 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f40501-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md