Color

#f00f35

#f00f35
hex#f00f35
rgbrgb(240, 15, 53)
hslhsl(350, 88%, 50%)
oklchoklch(0.606 0.24 23)
Closest name: Barberry (#ee1133)Relative luminance 0.1912

Colors that go with #f00f35

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ff0ca

#f00fa5 · #f05a0f

#35f00f · #0f35f0

Split-complementary

Open in tool →

#0ff05a · #0fa5f0

#a5f00f · #0ff0ca · #5a0ff0

Contrast

#f00f35 as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #eb0f34 as the text (4.52:1)
  • AAA: use #b10b27 as the text (7.13:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.82:1passpassfail
  • AAA: use #f5667e as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00f35 as the background.

Brands using this color

Fonts for this mood

#f00f35 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00f35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00f35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00f35-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md