Color

#f00a29

#f00a29
hex#f00a29
rgbrgb(240, 10, 41)
hslhsl(352, 92%, 49%)
oklchoklch(0.604 0.242 25.2)
Closest name: Barberry (#ee1133)Relative luminance 0.189

Colors that go with #f00a29

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0af0d1

#f00a9c · #f05e0a

#29f00a · #0a29f0

Split-complementary

Open in tool →

#0af05e · #0a9cf0

#9cf00a · #0af0d1 · #5e0af0

Contrast

#f00a29 as textRatioAAAA largeAAAFix
Aaon white
4.39:1failpassfail
  • AA: use #eb0a28 as the text (4.56:1)
  • AAA: use #b0071e as the text (7.25:1)
  • AA: or shift the background to #0a0a0a (4.51:1)
Aaon black
4.78:1passpassfail
  • AAA: use #f9677b as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00a29 as the background.

Brands using this color

Fonts for this mood

#f00a29 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00a29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00a29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00a29-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md