Color

#f00534

#f00534
hex#f00534
rgbrgb(240, 5, 52)
hslhsl(348, 96%, 48%)
oklchoklch(0.604 0.242 22.8)
Closest name: Barberry (#ee1133)Relative luminance 0.1888

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#05f0c1

#f005a9 · #f04b05

#34f005 · #0534f0

Split-complementary

Open in tool →

#05f04b · #05a9f0

#a9f005 · #05f0c1 · #4b05f0

Contrast

#f00534 as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #eb0533 as the text (4.56:1)
  • AAA: use #b40427 as the text (7.03:1)
  • AA: or shift the background to #0a0a0a (4.5:1)
Aaon black
4.78:1passpassfail
  • AAA: use #fc5f7e as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00534 as the background.

Brands using this color

Fonts for this mood

#f00534 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00534
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00534 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00534-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md