Color

#f00038

#f00038
hex#f00038
rgbrgb(240, 0, 56)
hslhsl(346, 100%, 47%)
oklchoklch(0.603 0.243 21.7)
Closest name: Barberry (#ee1133)Relative luminance 0.1881

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00f0b8

#f000b0 · #f04000

#38f000 · #0038f0

Split-complementary

Open in tool →

#00f040 · #00b0f0

#b0f000 · #00f0b8 · #4000f0

Contrast

#f00038 as textRatioAAAA largeAAAFix
Aaon white
4.41:1failpassfail
  • AA: use #eb0037 as the text (4.58:1)
  • AAA: use #b3002a as the text (7.12:1)
  • AA: or shift the background to #080808 (4.54:1)
Aaon black
4.76:1passpassfail
  • AAA: use #ff5c82 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00038 as the background.

Brands using this color

Fonts for this mood

#f00038 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00038
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00038 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00038-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md