Color

#ef5d61

#ef5d61
hex#ef5d61
rgbrgb(239, 93, 97)
hslhsl(358, 82%, 65%)
oklchoklch(0.668 0.18 21.8)
Closest name: Amour (#ee5851)Relative luminance 0.2704

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5defea

#ef5dab · #efa15d

#61ef5d · #5d61ef

Split-complementary

Open in tool →

#5defa1 · #5dabef

#abef5d · #5defea · #a15def

Contrast

#ef5d61 as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #e91c22 as the text (4.51:1)
  • AAA: use #b01117 as the text (7.15:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #f16f73 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef5d61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef5d61 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef5d61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef5d61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef5d61-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md