Color

#ef2a61

#ef2a61
hex#ef2a61
rgbrgb(239, 42, 97)
hslhsl(343, 86%, 55%)
oklchoklch(0.622 0.227 12.1)
Closest name: Bat’s Blood Soup (#ee3366)Relative luminance 0.2087

Colors that go with #ef2a61

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ef2a61

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aefb7

#ef2ac4 · #ef542a

#61ef2a · #2a61ef

Split-complementary

Open in tool →

#2aef54 · #2ac4ef

#c4ef2a · #2aefb7 · #542aef

Contrast

#ef2a61 as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #e8114e as the text (4.54:1)
  • AAA: use #af0d3b as the text (7.13:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.17:1passpassfail
  • AAA: use #f4678f as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef2a61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef2a61 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef2a61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef2a61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef2a61-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md